Saw some photo's and the first thing that stands out: the American flag. What's up with that? If you see a product launch in Europe there will be no flag in the photo's (non that I ever saw).
The flag has been coopted as a symbol of right wing nationalist politics. It's the easiest way to identify the right - their very strange love of the flag.
Almost any average factory floor in the U.S. has an American flag hanging somewhere. Sorry Europe doesn't have any pride in itself!
"Europe" does not have a unified stance on this, don't paint our entire continent as The Borg.
If you are Dutch, just take a one-hour flight to Copenhagen to see how a city can be absolutely plastered with national flags.
If Poland or France were introducing a new nationally produced rocket, they would certainly show their national flags around it as well. They definitely do so when displaying new weapons. So does Ukraine etc.
Accidentally, I remember the Dutch colors on every package of Dutch cheese I ever bought.