So who is pressuring the processors?
Lots of anti porn groups out there that complain to them.
Stripe (their payment process) will service adult content sites. It's not actually banned, but if your business is involved in categories with high chargeback rates (travel, gambling, cryptocurrency, vaping, adult content) you have to pay higher fees to account for the higher fraud rate in those categories
https://stripe.com/ie/resources/more/high-risk-merchant-acco...
I’ve heard this is apparently less about morality and more about payments getting contested by men getting caught by their spouses
It could be any link in the chain. They will never tell you though. It's the perfect unaccountability machine.
Right-wing, openly evangelical groups like Exodus Cry and Morality in Media, who have an explicit agenda to ban pornography and see this as an easy "next step" towards that end goal.
They are also the groups behind the closure of big porn sites like XTube, the short-lived purge of adult content on OnlyFans (one of the few battles they lost), and the scourge of age verification bills that are sweeping the US, UK, and Europe.
The goal with age verification laws is not to protect minors or fight CSAM (as much as they pretend it is) - it's to make it expensive and difficult to legally serve content that they disapprove of, producing a chilling effect. Note that the content they disapprove of is not limited to pornography, which is why many of these bills have such vague language that can apply to other things like information on abortion, or LGBTQ+ themed material. This is not an accident; the supporters of these policies are quite open about their intention.
If you dig, this issue has been brewing for quite some time. Long story short, its the hard-right conservatives and/or Christians who demand everybody *else* follow their recidivist ethics.
Exodus Cry - https://en.wikipedia.org/wiki/Exodus_Cry explicit christian thinktank
Collective Shout - https://en.wikipedia.org/wiki/Collective_Shout not explicitly christian, but mirrors Exodus Cry almost verbatim
Going down the rabbit hole of Financial Censorship also shows a few other bad actor sin this space. https://en.wikipedia.org/wiki/Financial_censorship
FiLiA - https://en.wikipedia.org/wiki/FiLiA hard conservative feminist group, hates transgender
Morality in Media (renamed to "National Center on Sexual Exploitation" to deceive as federal org) - Intersection of Conservatives and Christians, wanting to ban anything their bronze age beliefs indicate are bad.
CATiW - https://en.wikipedia.org/wiki/Coalition_Against_Trafficking_... , another far-conservative anti-trans hate group.
The actual answer: hedge fund manager Bill Ackman. https://www.institutionalinvestor.com/article/2bswuu1nfc040h... & https://finance.yahoo.com/news/visa-suspends-payments-for-ad...
> But he was friendly with Mastercard’s then-CEO Ajay Banga, whom he had met through a mutual friend. Ackman texted Banga, providing a link to Kristof’s story with his tweet: “Amex, VISA and MasterCard should immediately withhold payments or withdraw until this is fixed. PayPal has already done so.” (Ackman was unaware that American Express already did not allow its card to be used on adult sites.)
> Banga quickly wrote back: “We’re on it.”
> Then things began to move. Within days, Mastercard announced it had “instructed the financial institutions that connect the site to our network to terminate acceptance” of [PH] charges, saying it had found evidence of illegal activity and was continuing to investigate.
EDIT: The antisemitism in some replies is disgusting and I reject it entirely. This post is about a specific, publicly reported action by one individual, not about any religious or ethnic group. Any attempt to turn this into conspiracy-mongering is bigotry, not analysis. I don’t want that associated with my comment.