A common thread I see in this, and other articles of its kind, is that rarely do they come out and say what kind of project they are working on, leaving the headline to sound generically applicable. I can make some guesses, given the emphasis on async, that they contrast with Go, and the mention of systems programming as an exception. But after enough of these, one would get the impression that Rust is primarily a backend language, competing with other backend languages, that happens to also be good for systems. I'm not sure that is even the use case driving corporate adoption.