Collective Shout is behind several major campaigns.

Info on its conservative lobbyist leader, their extreme views and hypocrisies: https://www.reddit.com/r/Steam/s/1FHaaaIs6T

As for why they do it?

Because conservative Christian lobbying is a lucrative grift: https://youtu.be/ms26YefUNds?si=3KLCj1RALES3aKDT

The owner runs a for-profit speaking engagement business alongside the registered charity. Many such people get into right wing politics without necessarily holding real conviction for the causes because it’s an easy way to get lots of money.

It’s kind of like the market for drill music - fans love the stories of gang violence and aura of lawlessness, so artists will exaggerate and pretend or even foment actual violence so the market buys the product they’re looking for regardless of authenticity. The fans form the artists because of what they finance. The result is a product of the fandom more than a reflection of the artists true selves, though it relies on preserving the deception of extreme authenticity.

A similar American lobbyist group is Moms for Liberty. They’re funded by a billionaire and groups like the Heritage Foundation, the ones behind Project 2025.