> The problem is that activists who are laser focused on eliminating adult content watch intently for the first thing they can use against the company, and even if it violates their ToS something problematic is eventually bound to get through review.

This is why Pornhub is always targeted under the pretense of "fighting CSAM" when in reality Facebook is orders of magnitude worse in terms of the prevalence of CSAM and the distribution.

Exodus Cry, et. al. don't target Facebook, because they don't actually care about fighting CSAM - they are simply weaponizing that rhetoric in order to attack the the thing they really want to end (pornography, and more broadly, anything "immoral" according to a right-wing, evangelical definition of that word).