Collective Shout's primary PR release platform is "Eternity News", self-described as:

> Published by Bible Society Australia, Eternity is a national media platform for Christians, designed to encourage, equip and inspire them by revealing what God is doing in our nation and beyond.

That’s not a jump, it’s a straight line. These fundies like to dress it up but it’s transparently obvious to anyone who has dealt with religious fundamentalists that is their core driver.