The short answer is because C was designed to give leeway to really dumb compilers on really diverse hardware.
This isn't quite the same case, but it's a good illustration of the effect: on gcc, if you have an expression f(a(), b()), the order that a and b get evaluated is [1] dependent on the architecture and calling-convention of f. If the calling convention wants you to push arguments from right to left, then b is evaluated first; otherwise, a is evaluated first. If you evaluate arguments in the right order, then after calling the function, you can immediately push the argument on the stack; in the wrong order, the result is now a live variable that needs to be carried over another function call, which is a couple more instructions. I don't have a specific example for increment/decrement instructions, but considering extremely register-poor machines and hardware instruction support for increment/decrement addressing modes, it's not hard to imagine that there are similar cases where forcing the compiler to insert the increment at the 'wrong' point is similarly expensive.
Now, with modern compilers using cross-architecture IRs as their main avenue of optimization, the benefit from this kind of flexibility is very limited, especially since the penalties on modern architectures for the 'wrong' order of things can be reduced to nothing with a bit more cleverness. But compiler developers tend to be loath to change observable behavior, and the standards committee unwilling to mandate that compiler developers have to modify their code, so the fact that some compilers have chosen to implement it in different manners means it's going to remain that way essentially forever. If you were making a new language from scratch, you could easily mandate a particular order of evaluation, and I imagine that every new language in the past several decades has in fact done that.
[1] Or at least was 20 years ago, when I was asked to look into this. GCC may have changed since then.
I'd say it's more like C was designed from really dumb compilers on really diverse hardware. The standard, at least the early versions of it, was more to codify what was out there than to declare what was correct. For most things like this in the standard, you can point to two pre-standardization compilers that did it differently.
gcc used to do this back in the day. Parameter expressions left to right on x86, and right to left on Sparc. I spent a week modifying a bunch of source code, removing expressions with side effects from parameter lists, into my own temporary variables, so that they would all evaluate in the same order.