> Unlike other companies in the leaked NSA slides that participated in PRISM, Cloudflare would face a near-total loss of customers
People didn’t care when they learned about PRISM, why would they care now when it’s a known fact? The sane stance would be to assume Cloudflare is in cahoots with NSA.
All the companies involved in PRISM made public statements saying they ceased participation. Google undertook a costly initiative to add encrypted connections over their datacenter circuits. The NSA leaks were a forcing function that led to a massive uptake of encryption. Up until that point it was common for websites to support only HTTP.
The NSA leaks dominated news cycles for the entirety of 2013.