Just my curiosity. Is (insert country) sovereign X is an efficient marketing strategy these days?
Suspect it depends on the sentiment.
Don't think you'd have much luck convincing say a German that they shouldn't use Mistral because it isn't German sovereign. But you might have luck with that line against china or america.
Or put differently depends more on the fault lines in public perception than strict borders
I’d say it’s more than a marketing strategy, it’s reflecting real demand. Countries have legal requirements (or increasingly strong preferences) for the kind of guarantee that data/inference sovereignty gives.
I'm not sure if you are asking for hard numbers, but I would say it's definitely "a thing" for people to reduce their reliance on certain countries.
It is if your country isn't in the US and (a) GDPR requires data residency in UK/EU; (b) you're concerned about capricious actions by the US govt cutting off access to US-controlled services (cloud, payments systems, etc).
US tech is currently being weaponized against the ICC and its member judges in Europe[1], and the US is threatening to annex Greenland, as a result all (former) US allies are scrambling to get rid of their strategic dependency.
[1]: https://www.lemonde.fr/en/international/article/2025/11/19/n...
Have you heard about companies training LLMs on your data ?
Yes, at least in certain sectors.
Yes.
Some people might interpret this comment as political commentary, but it’s actually just the reality of what people are saying and doing.
There’s a lot of data to suggest that America’s recent policy of reducing its soft power around the World & decoupling itself from alignment with interests of allies is causing increased interest and prioritisation of sovereign capability across tech, defence, public health and policy programs.
This was a campaign strategy/promise for the US President. I’m not going to comment on whether it’s good for the US or for the allies, but I will note it could have been better anticipated by all: the only real surprise is the speed and depth.
It raises some interesting questions - it’s one thing to say you don’t want Microsoft or Starlink in your infra tech stack, or don’t want to use AWS or GCP, but where does the line stop? Does the UK get out of Trident? Does the UN General Assembly get out of New York? No idea, but the fact these are conversations probably happening right now is remarkable.