That is exactly the point. It may be wasteful, but it's the fastest way to explore how AI may actually be useful to your business. Even if 80% of employees are just wasting tokens, you still have 20% who are figuring it out.
Even if that were true it'd mean that current AI usage is overshooting actual, productive use by 5x. This is a problem when all the AI projections are that the current state is the minimum and future usage will be 10+x.
It is difficult to believe that you can cobra effect yourself into greatness. I'd rather say the most useful perk for companies doing this is the AI-washing adoption metrics they can report, which will hopefully (for them) increase valuations.