It's wild to me how often I see corporate America both: 1. Spend immense amounts trying to build and improve a brand. 2. Toss well known brands aside as if they are useless.

Not that it's always the same company doing both at the same time, but it's crazy 538 was just left to die. It was a very recognizable brand among wonky professionals, a very desirable customer base. It's not as if politics and sports have gotten less relevant in the world over the past decade. ABC's decision to toss this aside is baffling.

Much of the 538 alumni seem to be doing well, either independently or as part of a major organization, so I don't think much was lost overall. But I sure empathize with the folks who lost their dream job and ABC looks pretty bad for frittering away a successful business for seemingly no reason. Taking down these articles is nonsensical.