Did you ever hear the jingle? [1]

The main issue is that it's a bunch of kids (~5-8yo) singing "1-877 cars for kids, K-A-R-S Kars 4 Kids, 1-877-KARS-4-Kids, donate your car today". Given its resemblance to preschool-age kids songs, and that it was a bunch of very young kids singing it, and that it played incessantly over California radio stations, many people thought that it was a charity funding local underprivileged kids of preschool/school age, not gap years for 17-18 year old NYC and NJ residents in Israel. They were always up-front on the website about what it is (presumably how they avoid fraud charges), but how many people are going to check the website when they have the 877 number burned in their brain?

If you look at the lawsuits against them, they almost all fit that pattern: someone (often elderly) who heard the kids singing on the radio, had a junk car, and figured they'd go help some underprivileged kids. Sure, always read the fine print, but the judge listened to the jingle and agreed that it was pretty misleading. So did other judges in Pennsylvania and Oregon.

[1] https://www.youtube.com/watch?v=K8UV7SAhvG4&list=RDK8UV7SAhv...

> It does go to kids, it's just a religious charity for kids.

The article literally contradicts your statement.

> Instead, Kars4Kids primarily funds a New Jersey-based Jewish organization, Oorah, which provides programs, including an adult matchmaking service, trips to Israel for teens and summer camps in New York, the judge wrote. The only program in California that Kars4Kids sponsored was a promotional giveaway of Kars4Kids-branded backpacks, she found.

I have listened to those commercials on the radio for a decade and never in a million years would I have guessed that’s where the donations are going.

I think if you polled people donating, over 99.9% wouldn’t guess that it’s going to late-teens in a religious organization flying to Israel. I don’t even know that the 1/1000th person would guess.

You can’t hear the ads + see the billboards, compare it to where the money was going, and say in good faith that people thought that.

> It does go to kids, it's just a religious charity for kids.

What do kids need with an adult dating service?

"Kars4Kids sends about $45 million a year, 60 percent of the money it raises, to Oorah, its sister organization"..."Oorah, which provides programs, including an adult matchmaking service"

> And they're not hiding it.

If you went online. But people know of them from radio and TV which absolutely do hide it.

Just from personal experience, Catholics are better at this. Other religions often consider religious instruction a charitable function. Catholics just help you, and you're moved into wanting religious instruction.

When I would go to St. Vincent's as a homeless teenager, the only indication that I wasn't receiving services in some government office was the foot-high cross on the back wall. I don't remember a single mention of religion. Plenty of Protestant churches would make you sit through a service before feeding you.

edit: that's what I get for not reading the article before commenting. This is just fraudulent. It's a charity doing Zionist things for Jewish youth. Most non-Jewish people wouldn't donate to a kids' charity that wouldn't do a thing for their children if their children were needy. The only need it's attending to even in Jewish children is the "need" to love Israel and not enter into interfaith relationships.

The vast minority goes to kids, by the sound of it:

  Ms. Landau testified that Kars4Kids sends about $45 million a year, 60 percent of the money it raises, to Oorah, its sister organization, which operates out of the same office building in Lakewood, the judge said. Another 30 percent is spent on in-house advertising, and about 6 percent on administrative costs. Oorah has also spent money overseas, the judge wrote, including $16.5 million to buy a building in Israel.