I hope the average person will soon understand the importance of security and will be OK with making the necessary sacrifices to achieve it. Almost everyone has something to protect, be it personal information or property (money, IP).
People love new technologies and features that make their lives easier, but so far only a small subset of these people have made a conscious decision to limit their exposure to risk by depriving themselves of benefits provided by some of these features.
It sure is wonderful to have your whole life digitized on a single computer. You can analyze, share, organize, gamify, record and so on every aspect of your life instantly and effortlessly. It's incredible, really. Technology is amazing. Expect for the pesky bad actors that can do the digital equivalent to most physical crime from the other side of the world anonymously without you noticing.
It's like germs - if you don't wash your hands after touching something questionable and you don't experience any negative consequences, you'll learn not to wash them most of the time. It's just a waste of time. Maybe if you've touched something really gross, you'd wash them, but that would be the exception. Security is the same. If you've been using computers the same way for years, you'll learn nothing bad happens so why bother having a hygiene, why bother making any tradeoffs?
Yes, you've heard the news of someone's nudes posted online, of someone's bank account drained or of some company's files ransomed, but you've also heard of something dying from a brain parasite after touching a muddy puddle and rubbing their eyes afterwards. That happens rarely, we shouldn't worry about it. A car can hit you when you cross the street, a lightning can strike you when you're just walking about, an aneurysm can end you at anytime. No one is washing their hands all the time or constantly trying to minimize the streets they cross or anything like that. That would be foolish and impractical, and I agree.
That mindset is carried over to digital security, sadly. The risks are higher, the effort to keep a good hygiene is lower, the ability for bad actors to completely fuck you is much greater than in meat space. The rewards are seemingly greater, too, until we realize that what we get from technology is just marginally better than what we get without it. Tech is amazing, but it doesn't make us transcend time and space. It let's us organize our schedule, tag people and places in photos and summarize chats. All of that is born out of meat space. Without tech we'd still have conversation, we'd still see new places, we'd still have calendars and todo lists. We get maybe 1% more than we would have if we didn't have any tech but we let all our information and property sit unsecured for that 1% gain. That's fucked up, because the risks are big and will get bigger. And the tradeoffs we have to make to secure our digital lives may seem annoying, but are actually quite trivial. Less unnecessary sharing, more isolation and compartmentalization, different computers for different tasks, less proprietary hardware and software, etc.. We could get 90% of that 1% benefit from tech if we spend just a bit of time and energy of securing out digital lives. But fuck it. Let's but the latest flagship, let's use it for ID, banking, communication, file storage, camera, health tracking, everything. Because it's a tiny bit more inconvenient to get multiple computers for different purposes, to not get the latest and newest, to not install a bunch of unnecessary shit, to be careful about the digital realm at all.
Not really on topic, but a rant. I'm tired of people (friends and friends of friends) complaining to me that they got majorly fucked one way or another and acting like the universe owes them not to get fucked while they buy a computer that exposes their asshole to the world.