It's the same with the "apply directly to forehead" commercial. I've seen so many complaints and references that I almost feel left out. I pulled it up on youtube once just to see what all the fuss was about, but I guess it just isn't the same when it's not repeated 10 times during a 20 minute episode of television at a volume that's loud enough to make you reach for your remote.
That one I think I was lucky enough (ahem) to have in my area for a very short while.
However I do remember people complaining about it much later online and wondering why they were talking about something so old. I guess it plastered longer in other areas.