It's like the nerd equivalent of rolling coal?

Lot of online presence seems to be tied to consumerism. That is consuming anything, more ostentatious the better. This is just specific digital version of that.

I work at a bigtech and we’re being measured on how many tokens we consume.

We know it’s totally stupid, but unfortunately tokenmaxxing is real. I know our management line isn’t that dumb, but this is what you get when the business is selling it.