> How is it misleading if this would be the consumer's cost?
Because it does not say “equivalent of”, it literally says he spent money that he did not spend
This. If I go up to my boss and say “I spent $10000 but it only cost us $1000” then I spent $1000.
This. If I go up to my boss and say “I spent $10000 but it only cost us $1000” then I spent $1000.