I would expect it to be the other way around.
If nearly everyone smoked, then even nonsmokers were constantly getting a fair amount of secondhand smoke.
This would raise the background rate of cancer, making it appear that smoking raises your risk by less than it actually does.
this agrees with my point because non-smoker are being counted in cancer risk. we're only interested in people who choose to smoke. public smoking bans make secondhand smoke less risky/relevant as a factor. we're only interested in the risk , independent of secondhand smoke, of someone choosing to smoke getting cancer.
Non smokers did get lung cancer [0].
[0] https://en.wikipedia.org/wiki/Roy_Castle#Illness_and_death