There are plenty of dark patterns in digital marketing, and you're generally right about the thinking.
But there is a (somewhat plausible) defense here: if someone forwards you an email and you hit the unsubscribe link, then it unsubscribes them; not you. Requiring the user to enter their email helps ensure you don't accidentally unsubscribe the wrong person.
That said — the most impactful thing anyone can do to punish dark pattern digital marketing behavior is to report the message as SPAM in your email client. That'll hurt their delivery rates and damage their sending reputation with email providers.
alt Hacker News
There are plenty of dark patterns in digital marketing, and you're generally right about the thinking.
But there is a (somewhat plausible) defense here: if someone forwards you an email and you hit the unsubscribe link, then it unsubscribes them; not you. Requiring the user to enter their email helps ensure you don't accidentally unsubscribe the wrong person.
That said — the most impactful thing anyone can do to punish dark pattern digital marketing behavior is to report the message as SPAM in your email client. That'll hurt their delivery rates and damage their sending reputation with email providers.