>>Companies report ‘annualised’ revenue, defined as sum of previous 4 weeks multiplied by 13.
why is it multiplied by 13?
52 weeks / 4 weeks = 13
13*4=52 weeks, mostly
28*13=364
Yeah it's weird huh? The "average" month contains 4.35 weeks.
(365/7)/12 = 4.3452…
52/4 = 13
this took a bit of a mathematical turn because of my poor phrasing. what i was actually intrigued by was how does revenue of 4 weeks become "annualized" by just multiplying it with 13.