I am fine with the price increase, for me its how sneaky they're being about everything. If they sent a few emails about the recent changes I wouldn't care, but it feels like they do not want customers to know which is the last thing I want from a password manager.
Indeed. As I'm sure the new PE-focused CEO knows, the sale of a company includes not just the typical balance sheet items but also intangible assets such as goodwill. Being sneaky about is an attempt to minimize the loss of such intangibles ahead of a sale.