This read was mildly interesting, but I'm left thinking that the study of any sprawling monopoly will come up with similar mildly interesting and irrelevant rationalizations of success. Once you get as as big as Amazon was in the early 2010s, provided your culture doesn't melt down (by itself no small feat), you are well positioned to expand and flatten adjacent parts of the economy.

So the question is whether you read this to be inspired by it and attempt to create your own monopoly, or to be afraid of it and start thinking about regulation. Or both :-)