To be fair, Mythos is probably one of the most significant marketing pushes in the industry in both impact and investment.

I am sure there is an element of reality in it's capabilities, but there's also a significant amount of "We don't have the compute to handle this at scale", and "look look, we have the best model. It's so good that you can't even compare it to other models. That is how good we are."

I’ve been using Claude and Codex extremely heavily and use adblockers so I don’t see them

Anthropic as well. The private equity partnerships for guaranteed users are going to make their numbers look great.