Disney removed a lot of the earlier IP from the official Star Wars storyline shortly after acquiring it. That IP was much better than the complete mess and politicization of Star Wars that happened in the sequels. Sure they are trying to squeeze money out of it - and maybe some of the TV shows are tolerable - but they killed the brand and its best content in the process.
Content quality and content monetization are very different. The EU had exceptionally low monetization and brand recognition.
Good point, Star Wars was famously not about politics. Very apolitical.