Is this a play on the rail safety videos?
https://m.youtube.com/watch?v=IJNR2EpS0jw
https://m.youtube.com/watch?v=eq-GYfRjxhM
https://m.youtube.com/watch?v=yhJJws3kgzY
Edit: Yes.
"The Melbourne Metro safety campaign this post is named after closes with “be safe around trains,” which is more actionable than anything I’ve got."
it says so at the end of the article