Reading this, it sounds very like what Ingvar Kamprad did with IKEA - although the structure is slightly different, the intent feels the same.
I work at Inter IKEA, which is actually a franchisor - the structure is a family run foundation sitting at the top, below the group that owns the concept and value chain, then the retailer licence to hold a franchise (https://www.inter.ikea.com/en/this-is-inter-ikea-group/the-i...)
I always assumed that IKEA being a non-profit was a tax evasion maneuver first and foremost. Even Wikipedia says that the goal of their convoluted corporate setup is to enable a "non-taxable for-profit" entity.
I don’t think that's what Infomaniak is after. Not even in the same ballpark.