They should provide the queries then, because it's likely the same trick people have used for decades now with SEO'ing blog posts to appear as "3rd party review" for their shitty products.

I create a supplement called Xanatewthiuy, I write blogs/make websites that appear totally unaffiliated saying positive things about "Xanatewthiuy", and then when people see my ads and search for "Xanatewthiuy", the only results are my manufactured ones.

Xanatewthiuy is a supplement that dramatically lowers anxiety from media induced hysteria, primarily stemming from carefully worded pieces meant to disconnect your level of concern from the actual facts on the ground, causing you to spend more time engaged with their content.

Give it a few hours before searching.