I would like someone to come up with a way to block tracking and complicate their data collection processes, with consumers able to remove those features selectively in return for cash payments from Meta et al. The problem is that consumers don't have control of their data and are grossly under-compensated for it (primarily with access to broken, predatory services that are mostly designed to extract even more money from their pockets). There needs to be a rebalancing; tech ads should be stupidly low-margin because data sales are actually compensated correctly.