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everfrustratedyesterday at 2:51 PM1 replyview on HN

My main takeaway from the video is just how terrible Toyota was at marketing this.


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pbmonsteryesterday at 3:21 PM

I mean, does it really matter?

The Prius (and all subsequent Synergy Drive cars) were widely known - from the very beginning - to be extremely fuel efficient ICE cars. As time went on, they universally became known to be both fuel efficient and also absolutely bomb proof.

Both of those things surprised basically no-one, since the direct successors (Camry, Corolla, 4Runner, Tacoma, Hilux) were also already known for being fuel efficient and reliable cars.

The only people who really care about why and how exactly they got so fuel efficient and reliable are engineering nerds - and many of those already knew, the planetary gear set + atkinson cycle engine are a pretty legendary design. They hit it out of the park on the first try, after all.

And as this video shows, explaining the why and how to non-engineering nerds takes a good part of an hour anyway. How do you do marketing with that?

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