I would feel more sad about this if the web wasn’t so rotten to begin with. On average, any random site is just trying to throw ads at you and harass you to subscribe and such.
The rot goes deeper, it is not just the ads. There is a some sort of search engine incentive where recent content is favored over good content so all web sites just dump what feels like generated garbage all the time. It has gotten to the point where if I search and there is a timestamp within the last two years on the result. I know it's garbage and will not click on it.
The answer is probably going over to kagi where you are the customer not the product.
Honestly, not all web sites, there are still good ones out there but the search engines never direct me to them. It is always just slop all day long.
That rot was the direct result of the ad economy that made Google all of its money. Now maybe if they hadn't done it then somebody else would have, but they did do it, and poisoned the well we all drink from.
Do you trust Google to do a better job?
I have a particular disdain for “subscribe to our newsletter” modals. Especially when I’ve spent a sum total of less than 3 seconds looking at the webpage.
How such modals aren’t considered pop-ups is beyond me.