They have really invested focus in creating mass market content lately - like, actually having someone spend some time creating the text on this page. Didn't really see that earlier.

And a number of long form videos (like "Test Like You Fly").

IPO time: https://www.bbc.com/news/articles/cg4pe2953q1o and https://news.ycombinator.com/item?id=48213933 (in the last few hours)