> People never wanted to visit your website; they just wanted the information that your website held.

Well, no. It is a boomer talk, but in the 90s the web was so fragmented and unpolished that websites usually looked very different from each other. People were writing their own HTML (and CSS came later). "Home pages" were some form of an art. Not the highest one to be frank, but the ecosystem was quite interesting. People did visit those websites not only to get the information, but to enjoy those quirky forms.