Information, correct information, is the new gold. We've seen what LLMs can do with the rubbish heap of information that is available on the current internet. The next step is refined, concise information sources. Think the Encyclopedia Britannica. And not only that, but models trained by experts. Right now everything is cheap and plentiful. Anyone can ask ChatGPT the same question and get the same middling answer. In the future, someone will make a dataset about a subject, train a model on it, and all the big companies and players in that area will pay for it.