I won't be able to use their AI results if they are, personally. If I ask the question "what is the best tool for doing x" and I can't trust that the answer is going to be the truth according to all available information, then the AI is useless or worse, misleading. If google is unbiased, and only highlights paid advertiser mentions, no one will pay. I'd only accept this if it was a clear separation of LLM response and ads in a sidebar or something similar. Other people may not care. Many happily read politically affiliated news knowing that their opinions and actions may be influenced by a media source.
Sorry to tell you that all websites you get when you google "what is the best tool for doing x" are already manipulated, including reddit conversations.
Those sort of things are already highly biased because of the marketing spam that the modelsmare trained on.
I'd be more worried about AI convincing you that you need a product or expensive solution when you actually don't.
This has always been the case but with AI its going to get even worse. I mean a lot of people associate AI with higher "intelligence" sorta say, now you sprinkle in some political propaganda there from the highest bidder and you are going to have a big problem in the future especially if the populace ended up trusting these corpo AI blindly.
Then you already can’t use it because it already doesn’t give you a result like that.
There is no “true answer given all available infomation” maybe unless you give an eval function.
Let me let you in on a little industry "secret"
You can't trust those results no matter what
The pages that they pull in to source that data all contain affiliate links and companies contact websites to get their tools to the tops of those lists by paying money often monthly. I know this because I do this...
It's basically standard SEO but it also manipulates AI like ChatGPT very very easily