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hootztoday at 11:40 AM2 repliesview on HN

That's only doable if the ads are artificially injected. But what if they are part of the training, system prompt or the search results that are fed to the AI? What if Google Search bumps up their paying advertiser up in the internal search results for Gemini (as they are basically already doing)? The AI will be biased towards the advertisers without literally embedding an ad into the output text.


Replies

HWR_14today at 2:46 PM

> what if they are part of the training

No way Google is going to bake the ads into training data. Their entire business is built on auctioning off each ad slot in realtime.

pbasistatoday at 11:49 AM

> if they are part of the training

That would be an intentional poisoning of the models with biased or outright untruthful data.

I believe that many people would be unwilling to use such models.

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