we r now playing a game without winners well maybe except google or any of the large tech companies.

small businesses & brands etc spend a fortune on these ads & yet most of them see a negative ROI. they might as well be gambling.

just recently Google was found to be inflating Ad-prices (so yeah the 'auction' is fake)

maybe the only way to win is not to play. & do commerce without ads like how it has been done since eon