There’s a world of difference between people simply “copying websites” and providing tools that, along with other kinds of plagiarism[0], do so at scale while benefitting from that commercially.
Sure, you can do the same thing with people, but it’s 1) time-consuming, 2) expensive, 3) prone to whitleblowers refusing to do the shady thing, 4) prone to any competent and productive person involved quitting to do something worthwhile and more profitable instead.
[0] Mind you, “copying websites” is but a drop in the ocean in the grand scale of things.