More than even that, there is more news being generated than there are 3 inch chimp brains available to digest it all (even with AI busy summerizing everything) or act on it.

There is no media theory of information of what happens when info explodes beyond capacity of the system to consume it. (UN report on Attention Economy says less than 1% is actually consumed by humans)

So media orgs, instead of coming up with one, they just keep mindlessly doing what they know how to do - generate more info. Platforms and corps subsidize this activity for their own interests.

So media orgs have no signal/warped signals of how useless what they are doing is.