I’ll be honest, I haven’t heard of this until now. Scrolling through the list of blogs, I also haven’t heard of many of them.

A lot of blogging is reputation and consistency. The other part is audience. It looks like he's been at this for 3 years. There might just not be an audience for it. If that's the case, and the hustle doesn't bring you inherent joy, it probably isn't worth doing.