I don’t do it myself, but “objectively inferior in every meaningful way” is a bold claim. It might be harder, but we (geeks) love to do things ourselves.
If someone is willing to use something like Hugo instead of garbage sites like Medium why not use a VPS? For many people working in tech $10/month and free are the same thing.
Personally I get my geek satisfaction from building systems that are rock-solid and require zero maintenance. Not choking on rare opportunities to go viral should they arise is a nice bonus too.