> Not the article's main point but I've never liked the "google killing products" complaints. ... you blast out products, see what sticks, and kill what doesn't
Except that Google kills the products we use! Google Reader had basically the entire community.
No one cares when they kill something niche.
I don't touch new Google products, they're toxic.
And now with AI I can finally stop using their search too. All that will be left is email because it's too much of a commodity.
If anything, email is the #1 priority for de-googling, lest they slop you with a ban. Losing access to your email is so disruptive that migrating to a more trustworthy provider with custom domain support is worth the time and effort of updating addresses.