I live in a town of fewer than 8k people. Our local toy store is not only thriving, it’s central to the community.

People would rather shop there than go online. Why? Because they are a part of the community.

At every farmer’s market or community event they have a booth giving out free glitter tattoos to children, and they employ several teenagers part time to wrap gifts (of course this is free too), apply tattoos, and help out in the store.

This isn’t a unique concept. Going the extra mile and doing seemingly unreasonably nice things wins you customers and loyalty.