>I've never worked at any company where there was any limit to the work to be done. Sales people don't give a shit what your product can do, only what they can sell, and they never sleep.
The issue is how much of that work is "valuable" in the sense = makes money.
I have both been in projects and seen projects which were canceled once it turned out they didn't make money (bad sales? bad product? bad market fit? a bit of everything?). This you can only afford when you have money to spare (= with debts? high profits...?).
With the interest rates so high, how can a company justify hiring dozens/hundreds of people more? It's a risk, and what I am seeing now is that companies are shrinking left and right to focus on the business that makes money and reduce headcount on what they believe doesn't make money at all, or it's a cost too high for their "long term strategy" or whatever. Right now the only metrics that they are caring about is EBIDTA. They don't even care anymore about ARR, they are becoming irrelevant as long as they stay within a range (we want 20% increase, but we're ok with 5%).
The AI will replace everything and everyone is working out pretty well for Anthropic/OpenAI, though.
Predicting which projects will be valuable, directing resources in their direction, and making sure the right people are doing the right work with as few distractions as possible is the definition of high quality management and leadership.
Most managers are mediocre, and many are poor. Some are lucky for one or two projects but can't keep it up consistently.
Companies with a lot of wealth often scattershot random projects - some of which are directly competitive - in the hope that one will stick.
The people who have the insight and intuition to skip this and hit the mark directly are incredibly rare.
A lot of business culture is a set of cargo cult "solutions" that pretend to address this problem.