This was the whole premise of Steam. Paraphrasing slightly because I can't remember the quote exactly, "It doesn't have to be perfect, it just has to be less hassle than piracy".
Even Youtube is no longer less hassle than piracy now.
Spotify is always my example. Spotify (and Apple Music I assume) is far more convenient, for a modest price, than pirating music.
It’s a shame the TV and movie people can’t seem to learn this. Most music is available on Spotify and Apple and probably other places as well.
They toyed with exclusivity for a while and I’m sure there’s still some stuff that’s exclusive to one or the other, but any time I hear a song and look it up, it’s on Spotify. Done.
Such a contrast to the stupid game of figuring out which streaming service has the show I want.
> We think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem. If a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable.
https://www.escapistmagazine.com/Valves-Gabe-Newell-Says-Pir...
Original interview with Gabe: https://youtube.com/watch?v=EQweFurRz4g
> Even Youtube is no longer less hassle than piracy now.
YouTube premium is hassle?
IIRC the interview that quote was from came with the story - Russia was seen as a lost cause by the game industry, there was so much piracy that nobody even bothered trying to give legitimate ways to purchase, why invest in distribution when they’ll just pirate? Now of course Steam does heathy business there so that’s obviously not true. But indicates writing off piracy is a self fulfilling prophecy