any good reason to serve the EU? I am observing through various SaaS and support tickets and EU seem no average way more finicky and stingy than North American customers not to mention the absurd level of EU regulations you have to follow just to serve the same product at a much higher cost.

It's like a bad mix of culture (bordering on arrogance and pathological in some bad cases) and over regulation.

I always advise clients to avoid the EU at launch and focus on UK if they really want to do a test run and encourage them to focus on East Asia instead.

You'd think Europe is this affluent and sophisticated customer demographic but again and again from data I see it couldn't be further from the truth.