> If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

That’s why Porsche makes their SUVs which are really popular.

High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.