We don't want your electric car.

We want your car, but electric.

All people want is an electric Audi allroad. Instead, we get an e-tron.

All people want is an electric V90 wagon. Instead we get a polestar.

All people want is an electric Jeep Wrangler. Instead we get "Recon EV".

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.

It's a nice idea and it won't work.