Seems like chicken and egg. Buyers buy what's for sale, I feel like "the consumer" and "the market" are blamed for decisions made by people within these companies. We treat these people as forces of nature: "if the market tells them to make suv cubes, they'll make SUV cubes, they have no choice, their hands are tied!" But that presumes 1. that they're correctly interpreting consumer desire, 2. that consumer desire can even be determined at all from the market, 3. that consumer desire isn't being smeared into an averaging amalgamation that looks ugly and stupid to everyone.