Which suggests that a similar but worse product shouldn't sell either?
The brand name counts for a lot in this market.
Lamborghini Urus sells well even though it’s inferior on every metric to cars a fraction of its price.
Tesla lost its premium brand cachet and consequently the Model S/X market.
Ferrari presumably has some data that there are buyers for a $500k scifi sports car with their logo on it.
alt Hacker News
The brand name counts for a lot in this market.
Lamborghini Urus sells well even though it’s inferior on every metric to cars a fraction of its price.
Tesla lost its premium brand cachet and consequently the Model S/X market.
Ferrari presumably has some data that there are buyers for a $500k scifi sports car with their logo on it.