alt Hacker NewsWhat a masterclass in modern spin:
1: Take a problem, in this case tobacco consumption
2: Isolate a part of it, ideally a the part that is most visible and/or easiest to go after. As others have mentioned, Sweden has a large culture of non-smoked tobacco consumption
3: Define an easily achieved win condition, brand it as complete success. In this case "smoke-free" means under 1 in 20 Swedes smoke
4: Get your buddies in the press to publish breathless articles on your 'Incredible' milestone
5 (ideally optional): If anyone ever tries to hold you accountable, double down.
Replies
Next one! ....Norwegians and the global climate benefits of Electric cars :-))
> If anyone ever tries to hold you accountable, double down.
Basically the entire policy of the current US administration summed up in a sentence lol
To be entirely fair, a whole country switching from smoking to safer oral nicotine is a massive health win. The bad things in cigarettes are mostly not nicotine.