They would make plenty of money if they went in to maintenance mode and just kept the lights on development-wise instead of pouring billions into R&D each year.
There's probably a big opportunity in the startup world for building businesses that have an end goal. Like a TV show that has a whole story to tell and then stops... a business that has an entire development plan which finishes and at the end you have a stable business that stops adding features, cuts development costs to maintenance, and just exists.
Like I don't need my taxi app to change, we're good, you can just be done making new stuff.
It hurts so much that our system makes that concept as impossible at scale as landing a ship on Venus with 10,000 people and starting a space colony complete with all the amenities of home.
Yours is a pretty normal idea for nearly any business before 100 years ago, plus still the way all small businesses with 1 owner generally work (they call it a “Lifestyle business” today). But any public company that just said “Yeah we basically just print $400 million in profit every year, and have no plans to grow that, nor to change anything besides doing maintenance” gets the kind of treatment Southwest just did: taken over by the enshittification engineers and destroyed. Everything must have infinite growth!!
I think it's going to take a act of Congress to make this happen. We could literally legislate our way out of enshitification but where's the huge amount of money in that?
Uber is a frigging service for calling a taxi, how much "R&D" does a mobile app connected to a database need?
There's even more money to be made selling a false promise of infinite growth, dumping your bags, and riding off into the sunset.